Brand Identity · Website Design · Campaign Design
The brief
VIVA Athletics needed a confident identity and website for a women’s activewear line centered on comfort, sweat-wicking mesh, and freedom of movement. The brand needed room to express its personality while keeping the clothing and collections easy to explore.
The design decisions
We combined earthy colors with bold typography to build a warm, expressive visual system. The website highlights new arrivals, collections, and the brand’s approach to everyday movement. Campaign visuals for Viva La Mesh extend the identity into marketing materials, tying the collection launch back to the same look and voice.
The finished work
A connected identity, website, and collection campaign that introduces VIVA’s activewear through a consistent visual direction.
VIVA Athletics
